Privacy Policy

NCRI Lists and Marketing Services has provided data marketing and analytic services in the direct marketing industry for more than 40 years. We help our clients (mostly catalog and retail companies, financial institutions, and nonprofit organizations) find new customers for their products and services and build better relationships with their current customers.

Types of Data That We Collect

NCRI’s mailing lists include personal consumer data from to the following categories:

♦ Demographic information (both self-reported and inferred) including age, gender, income, education, ethnicity, marital status, and presence of children.

♦ Commercial or transaction information such as records of personal property or products and services purchased, obtained or considered.

♦ Self-reported survey responses related to consumer household activities and interest in products and services.

♦ Inferences drawn from any of the above data elements to reflect consumer preferences, behavior, or propensities.

Our data products are created only for use in marketing to United States consumers 18 and older.  We do not knowingly collect information about consumers in other locations or about children and do not permit other parties to send it to us. We obtain information from a number of sources, including data compiling companies, consumer survey companies, and consumer product companies. Some of the data we receive and make available to our clients is Personal Information (“PI”) or is linked to PI. PI includes name, postal address, telephone number, and email address.

NCRI does not collect or possess Social Security numbers, driver’s license numbers, bank account numbers or other financial account information, credit card numbers, or password information. We also do not collect or possess medical or health-related information, unless that information was voluntarily provided through self-reported consumer surveys.

How We Use The Data

NCRI collects consumer data for the following marketing purposes:

♦ We help clients target and optimize direct mail campaigns for new customer acquisition.

♦ We help clients understand their customers better, by providing insights through profile reports and segmentation analysis.

♦ We help our clients update and improve their own customer databases through data append and data hygiene services.

The data that NCRI provides to clients consists primarily of first name, last name, and postal address for direct mail campaigns. In some instances NCRI may provide data append services where demographic data elements such as age, estimated household income, estimated home value, length of residence, or household lifestyle categories would be added to a client’s database of customers for their own internal analysis.

Data Collected On Our Website

Consumer information as indicated above is not collected through this website. The NCRI website is intended for businesses that may be interested in our services, but we do welcome consumers who would like to know more about our company. When you access this website and submit a contact form or engage with us by email, we may ask for personal information like name, postal address, phone number, and email address. Any of the information we collect from you may be used in the following ways:

♦ To personalize your experience (your information helps us to better respond to your individual needs)

♦ To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you)

♦ To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs)

♦ To send you periodic emails regarding information and updates about our services

If at any time you would like to unsubscribe from receiving future emails from NCRI, we include detailed unsubscribe instructions at the bottom of each email.

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information obtained through this website. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Cookies and Similar Technology

Cookies are small text files that a site or its service provider transfers to your computer’s hard drive through your web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. We use cookies to understand and save your preferences for future visits and compile aggregate data about site traffic and site interaction, so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

Most web browsers are set up to accept cookies. You may be able to set your browser to warn you before accepting certain cookies or to refuse certain cookies. However, if you disable the use of cookies in your web browser, some features of our may be difficult to use or become inoperable.

How We Share Information With Third Parties

NCRI may share consumer data, including PI, as follows:

♦ With agents, business partners, or service providers who work with us on or on our behalf to help provide services requested by our clients, including to perform any of the services described in this Privacy Policy.

♦ Through corporate transfer, if NCRI were to be purchased by another entity. Our data would likely be transferred to that entity, including for due diligence prior to any such potential purchase.

♦ If we believe in good faith that disclosure of data is necessary to comply with relevant laws or to respond to subpoenas or warrants served on us; or to protect or otherwise defend the rights, property or safety of NCRI or any other party.

Consumer Choices and Opt-Out Rights

Opt-Out of NCRI’s Database – You may click here to send an email request to opt-out of NCRI’s database or click the “Do Not Sell My Data” link at the bottom of this page. If you do so, please include the following information in your message: (a) first and last name, and (b) current address. This request will result in your information within the NCRI database no longer being used to help our clients send targeted marketing offers to you through direct mail, email or, online display ads. (It may take up to 30 days to process this opt out through all of our mailing lists.) This opt-out request applies only to NCRI’s own database. This will not opt you out of our customers’ or our partners’ databases, so other companies that we work with may still send ads, offers, or content to you.

Unsubscribing from Our Emails – If we send an email to you (whether on our behalf or on behalf of a client), we will provide a way for you to opt-out of receiving emails from us in the future. This would appear as an “unsubscribe” or “opt-out” link in the footer of the email.

Deleting or Disabling Cookies – You may delete or disable cookies at any time through your web browser settings. However, choosing to delete or disable cookies may limit your ability to use some features on our website.

Data Security and Integrity

NCRI takes steps to help ensure that the data we possess is housed and transmitted securely. This may include various types of physical and electronic security, including firewall protections, encryption, hashing of data, and access controls to personal information. While neither we nor any platform can guarantee 100 percent safety from hacks or illegal intrusion, we make every effort to ensure that this does not occur.

Privacy Rights for California Residents

The California Consumer Privacy Act (“CCPA”) provides residents of California with specific rights regarding your Personal Information (PI), including: (a) the right to know what information we collect, disclose, and sell; and (b) the right to request deletion of your PI, subject to certain exceptions, and to opt-out of the sale of your PI.

If you are a California resident and would like to exercise any of your rights under the CCPA, please click here to send an email to us or click the “Do Not Sell My Data” link at the bottom of this page. We will require first and last name and current home address at minimum. In cases where requests are made for data deletion or disclosure of personal data collected and sold, NCRI will take reasonable steps to verify your identity before responding to your request, which may require a government-issued identification and a series of test questions to be verified against the personal data held in our database. You may also designate an authorized agent to submit certain requests on your behalf. In order for an authorized agent to be verified, you must provide the authorized agent with signed, written permission to make such requests (which we may ask to review) or a power of attorney. We may also follow up with you to verify your identity before processing the authorized agent’s request.

The CCPA further provides California residents with the right to not be discriminated against (as provided for in applicable law) for exercising their rights.

Questions or Concerns

If you have any questions or concerns about NCRI’s privacy policy and practices, please contact us at:

NCRI Lists and Marketing Services

455 Sylvan Avenue

Englewood Cliffs, NJ 07632

Phone: (201) 541-9500

(Last updated: July 11, 2022)